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| Data | Título | Autor(es) | Tipo | Acesso |
| 9-Dez-2024 | Consumer self-construal and Artificial Intelligence in Museums | Paisana, Maria Freire Pedroso | Dissertação de Mestrado | Acesso Restrito |
| 28-Jul-2020 | «Cool is the new Black»: an investigation of some drivers and outcomes of brand coolness in luxury fashion realm and analysis of the influence of power distance on the perception of coolness across three cultural identities: anglo-saxon, lusophone and post-soviet | Maximova, Alina | Dissertação de Mestrado | Acesso Aberto |
| 30-Out-2018 | Cruise tourism: factors influencing the intention to return to Lisbon destination | Figueira, Lisandra Josefa Abreu | Dissertação de Mestrado | Acesso Aberto |
| 3-Dez-2021 | Customer interactions with AI: How can Marley Spoon optimize its chatbot performance to improve the touchpoint experience along the customer journey? | Roesler, Jakob | Dissertação de Mestrado | Acesso Aberto |
| 30-Out-2018 | Desenvolvimento de uma estratégia de comunicação para a empresa Anjo d'Água Swimwear | Salvador, Jaqueline Machado | Dissertação de Mestrado | Acesso Aberto |
| 28-Out-2019 | A devoção do consumidor português da Geração Y pelas marcas de fast fashion | Coelho, Ana Margarida Narquel | Dissertação de Mestrado | Acesso Aberto |
| 3-Jun-2022 | Drivers and outcomes of perceived brand authenticity and customer engagement in the hospitality context | Pinto, Filipa de Carvalho Rosado | Tese de Doutoramento | Acesso Aberto |
| 28-Out-2019 | Drivers of emotions and purchase intention in virtual supermarket setting: explore the rule of mental imagery, product involvement and presence | Correia, Carolina Ferreira | Dissertação de Mestrado | Acesso Aberto |
| 10-Dez-2018 | Driving consumer co-creation of value through consumer engagement: an investigation on antecedents and consequences of consumer engagement in the airline industry | Moura, Inês Filipa de Sousa | Dissertação de Mestrado | Acesso Aberto |
| 22-Dez-2022 | Eliciting visit intentions to museums through virtual reality: The role of vividness, presence, and serious leisure | Rato, David Alexandre Amaro | Dissertação de Mestrado | Acesso Aberto |
| 2013 | Emotional branding and logo design: exploratory study in the Information Technology market | Coelho, Pedro Miguel dos Santos | Dissertação de Mestrado | Acesso Restrito |
| 9-Jun-2020 | Enhancing recommendations and revisit intentions to museums through experiences: the mediated role of visitors’ perception of coolness and feeling of authentic pride | Blanco, Teresa Maria Rebelo de Andrade Castro | Dissertação de Mestrado | Acesso Aberto |
| 28-Jul-2020 | Explore and measure brand love, and its antecedents and consequences, among portuguese consumers | Rodrigues, Maria João Lima | Dissertação de Mestrado | Acesso Aberto |
| 3-Nov-2021 | Explore the interaction between artificial intelligence and employees, inside organizations | Neto, Diogo Afonso Capelo | Dissertação de Mestrado | Acesso Aberto |
| 3-Nov-2021 | Exploring drivers and outcomes of cognitive online brand identification of sports fashion in social media context | Martins, Catarina Isabel Carreiras | Dissertação de Mestrado | Acesso Aberto |
| 23-Out-2019 | Exploring drivers of consumer well-being in music festivals: a relationship marketing approach | Silva, Sara Inês Lago Duarte e | Dissertação de Mestrado | Acesso Aberto |
| 9-Dez-2024 | Exploring educator and student perspectives on generative AI chatbots in higher education: A relationship marketing approach | Gu Mingyu | Dissertação de Mestrado | Acesso Restrito |
| 17-Nov-2021 | Exploring how internet memes influence brand coolness perceptions: utilitarian versus hedonic cosmetic brands | Aguiar, Marta Rodrigues | Dissertação de Mestrado | Acesso Aberto |
| 10-Dez-2018 | Exploring how tangible risks and animosity can affect the destination image and revisit intention of a tourist destination: a comparative study between Lisbon and Rio de Janeiro | Jesus, Sónia João Chagas | Dissertação de Mestrado | Acesso Aberto |
| 3-Dez-2021 | Exploring the engagement process between humans and intelligent virtual assistants | Garrotes, Patrícia Saturnino Mateiro Silva | Dissertação de Mestrado | Acesso Aberto |
