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http://hdl.handle.net/10071/9744
acessibilidade
Title: How to shape a business service to its customers' exact needs: a hostel in Lisbon
Authors: Faísca, H.
Pereira, L.
Keywords: Business plan
Entrepreneurship
Hostel
Marketing mix
Strategy
Issue Date: 2015
Publisher: IGI Global
Abstract: The present business plan intents to analyze the financial attractiveness of creating a Hostel within Lisbon and targeting a service proportionate to guests' needs. That is, a service design based in the importance customers attribute to each offer. As observed, the market at Lisbon reflects a very competitive field where Hostels provide high quality services for low prices. During the low season (October-April), money is lost due to low occupancy rates. Nevertheless, profit resulting from the high season (May-September) is enough to null the negative results of the low season and still present a positive result at the end of the year. Financially, the evaluation outputs a NPV of 42 726€, IRR of 25.64% and Payback period of three years and four months. With vital indicators pointing towards a profitable business, the conclusion is that, based on the analysis performed, such a Hostel is financially viable.
Peer reviewed: Sim
URI: https://ciencia.iscte-iul.pt/public/pub/id/24531
http://hdl.handle.net/10071/9744
DOI: http://dx.doi.org/10.4018/IJKBO.2015100104
ISSN: 2155-6393
Appears in Collections:DMOG-RI - Artigos em revistas internacionais com arbitragem científica

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