Utilize este identificador para referenciar este registo:
http://hdl.handle.net/10071/9744
Autoria: | Faísca, H. Pereira, L. |
Data: | 2015 |
Título próprio: | How to shape a business service to its customers' exact needs: a hostel in Lisbon |
Volume: | 5 |
Número: | 4 |
Paginação: | 63 - 79 |
ISSN: | 2155-6393 |
DOI (Digital Object Identifier): | 10.4018/IJKBO.2015100104 |
Palavras-chave: | Business plan Entrepreneurship Hostel Marketing mix Strategy |
Resumo: | The present business plan intents to analyze the financial attractiveness of creating a Hostel within Lisbon and targeting a service proportionate to guests' needs. That is, a service design based in the importance customers attribute to each offer. As observed, the market at Lisbon reflects a very competitive field where Hostels provide high quality services for low prices. During the low season (October-April), money is lost due to low occupancy rates. Nevertheless, profit resulting from the high season (May-September) is enough to null the negative results of the low season and still present a positive result at the end of the year. Financially, the evaluation outputs a NPV of 42 726€, IRR of 25.64% and Payback period of three years and four months. With vital indicators pointing towards a profitable business, the conclusion is that, based on the analysis performed, such a Hostel is financially viable. |
Arbitragem científica: | yes |
Acesso: | Acesso Embargado |
Aparece nas coleções: | DMOG-RI - Artigos em revistas internacionais com arbitragem científica |
Ficheiros deste registo:
Ficheiro | Descrição | Tamanho | Formato | |
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IJKBO.pdf Restricted Access | Versão Editora | 450,95 kB | Adobe PDF | Ver/Abrir Request a copy |
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