Please use this identifier to cite or link to this item:
http://hdl.handle.net/10071/9530
Author(s): | Nagy, P. Koles, B. |
Date: | 2014 |
Title: | “My avatar and her beloved possession”: characteristics of attachment to virtual objects |
Volume: | 31 |
Number: | 12 |
Pages: | 1122-1135 |
ISSN: | 0742-6046 |
Keywords: | Object attachment Virtual possessions Avatar-self relationship |
Abstract: | Given the increasing emphasis on online consumption in our digital era, the current study aimed to explore the avatar–self relationship in association with the concept of product attachment. Through constructing their own avatars and selecting certain virtual possessions for them, participants in the sample were able to represent different elements of their identities to be manifested in their embodied virtual presence. Certain attributes and emotions characterizing both the real as well as the virtual existence of participants appeared to exert important influences. Additional gender differences emerged, in that males were more likely to represent their possible and hidden self-aspects, and focus on the functional meaning of virtual products, while females were more likely to reveal their ideal selves, and attach symbolic meaning to their virtual possessions. For female participants, the role of experimentation emerged as an important construct, with their avatars often reflecting upon their ambivalence toward perceived social norms and societal expectations. Implications for scholars and practitioners are discussed. |
Peerreviewed: | Sim |
Access type: | Embargoed Access |
Appears in Collections: | BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica |
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File | Description | Size | Format | |
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publisher_version_My_avatar_and_her_beloved_possession___Nagy___Koles__Psychology___Marketing_2014_pdf Restricted Access | 190,41 kB | Adobe PDF | View/Open Request a copy |
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