Utilize este identificador para referenciar este registo:
http://hdl.handle.net/10071/8928
Registo completo
Campo DC | Valor | Idioma |
---|---|---|
dc.contributor.author | Brochado, A. | - |
dc.contributor.author | Marques, S. | - |
dc.contributor.author | Mendes, P. | - |
dc.date.accessioned | 2015-05-14T15:11:36Z | - |
dc.date.available | 2015-05-14T15:11:36Z | - |
dc.date.issued | 2015 | - |
dc.identifier.issn | 2182-8458 | - |
dc.identifier.uri | http://hdl.handle.net/10071/8928 | - |
dc.description.abstract | This study seeks to point out the main psychographic determinants of private-label brand proneness in a specific industry: the Portuguese yogurt market. This is a booming industry for store brands in Portugal, which account for nearly half of the total market share. An in-depth interview was held with a sales and marketing expert of the leading yogurt company in Portugal. Next, we conducted a survey targeting consumers of yogurt. Based on the results of a Tobit regression, we conclude that consumers base their decisions about private label versus national brands on three different types of variables: price-related variables, quality-related variables and variables related to involvement with the product category. Managerial implications are also discussed. | eng |
dc.language.iso | eng | - |
dc.publisher | Escola Superior de Gestão, Hotelaria e Turismo. Universidade do Algarve | - |
dc.relation | info:eu-repo/grantAgreement/FCT/5876/147442/PT | - |
dc.rights | openAccess | por |
dc.subject | Private labels | eng |
dc.subject | Psychographics | eng |
dc.subject | Tobit regression | eng |
dc.subject | Yogurt | eng |
dc.title | Psychographic determinants of private-label adoption: a feasibility study in the Portuguese yogurt market | eng |
dc.title.alternative | Determinantes psicográficos da adoção da marca do distribuidor: um estudo no mercado português de iogurtes | pt |
dc.type | article | - |
dc.pagination | 136 - 145 | - |
dc.publicationstatus | Publicado | por |
dc.peerreviewed | yes | - |
dc.journal | Encontros Científicos - Tourism and Management Studies | - |
dc.distribution | Internacional | por |
dc.volume | 11 | - |
dc.number | 1 | - |
degois.publication.firstPage | 136 | - |
degois.publication.lastPage | 145 | - |
degois.publication.issue | 1 | - |
degois.publication.title | Psychographic determinants of private-label adoption: a feasibility study in the Portuguese yogurt market | eng |
dc.date.updated | 2019-05-02T13:05:51Z | - |
dc.description.version | info:eu-repo/semantics/publishedVersion | - |
iscte.identifier.ciencia | https://ciencia.iscte-iul.pt/id/ci-pub-19880 | - |
Aparece nas coleções: | BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica |
Ficheiros deste registo:
Ficheiro | Descrição | Tamanho | Formato | |
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768_2803_1_PB.pdf | Versão Editora | 695,93 kB | Adobe PDF | Ver/Abrir |
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