Please use this identifier to cite or link to this item:
http://hdl.handle.net/10071/8640| Author(s): | Selvarasu, A. Filipe, J. A. Kathiravan, C. Ferreira, Manuel Alberto M. Pedro, M. I. |
| Date: | 2011 |
| Title: | A research in sustainable competitive positional advantage of english dailies in Tamilnadu (India) |
| Volume: | 3 |
| Number: | 1 |
| Pages: | 835-842 |
| ISSN: | 2075-4124 |
| Keywords: | Sustainable competitive positional advantage Cost leadership Differentiation Strategies Motivators Inhibitors |
| Abstract: | The aim of this study is to identify and to describe the sustainable competitive positional advantage of various English Dailies in Tamilnadu (India) in general. Cost leaderships (price) and the differentiations based on demographics, psychographics, reading activity, opinion and interest are particularly considered. In order to reach this scope a theory of sustainable competitive positional advantage is proposed, in the context of print media in India. |
| Peerreviewed: | Sim |
| Access type: | Open Access |
| Appears in Collections: | BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica DM-RI - Artigos em revistas científicas internacionais com arbitragem científica |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| publisher_version_2011_1_121_.pdf | 298,65 kB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.