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acessibilidade

http://hdl.handle.net/10071/8640
acessibilidade
Title: A research in sustainable competitive positional advantage of english dailies in Tamilnadu (India)
Authors: Selvarasu, A.
Filipe, J. A.
Kathiravan, C.
Ferreira, Manuel Alberto M.
Pedro, M. I.
Keywords: Sustainable competitive positional advantage
Cost leadership
Differentiation
Strategies
Motivators
Inhibitors
Issue Date: 2011
Publisher: Progress IPS LLC
Abstract: The aim of this study is to identify and to describe the sustainable competitive positional advantage of various English Dailies in Tamilnadu (India) in general. Cost leaderships (price) and the differentiations based on demographics, psychographics, reading activity, opinion and interest are particularly considered. In order to reach this scope a theory of sustainable competitive positional advantage is proposed, in the context of print media in India.
Peer reviewed: Sim
URI: https://ciencia.iscte-iul.pt/public/pub/id/711
http://hdl.handle.net/10071/8640
ISSN: 2075-4124
Appears in Collections:BRU-RI - Artigo em revista científica internacional com arbitragem científica
DM-RI - Artigos em revistas científicas internacionais

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