Please use this identifier to cite or link to this item:
|Title:||A research in sustainable competitive positional advantage of english dailies in Tamilnadu (India)|
Filipe, J. A.
Ferreira, Manuel Alberto M.
Pedro, M. I.
|Keywords:||Sustainable competitive positional advantage|
|Publisher:||Progress IPS LLC|
|Abstract:||The aim of this study is to identify and to describe the sustainable competitive positional advantage of various English Dailies in Tamilnadu (India) in general. Cost leaderships (price) and the differentiations based on demographics, psychographics, reading activity, opinion and interest are particularly considered. In order to reach this scope a theory of sustainable competitive positional advantage is proposed, in the context of print media in India.|
|Appears in Collections:||BRU-RI - Artigo em revista científica internacional com arbitragem científica|
DM-RI - Artigos em revistas científicas internacionais
Files in This Item:
|publisher_version_2011_1_121_.pdf||298.65 kB||Adobe PDF||View/Open|
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.