Please use this identifier to cite or link to this item:
http://hdl.handle.net/10071/8507| Author(s): | Chavaglia, J. N. Filipe, J. A. Ferreira, M. A. M. Caleiro, A. |
| Date: | 2015 |
| Title: | Neuroeconomics: decisions in extreme situations |
| Volume: | 1 |
| Number: | 1 |
| Pages: | 14 - 21 |
| Keywords: | Elections Neuroeconomics Context effect Decision-making Brazil |
| Abstract: | The role of the electorate has been confirmed as fundamental to the development of democratic countries. However, governments and large corporations have increasingly intervened in the decision-making capacity of the voters who are now seen as “customers”. This is the starting point for this article that will discuss the power of external influence in the decision-making process of the act the polling day and the importance of the context effect in the decision-making process of individuals. |
| Peerreviewed: | no |
| Access type: | Open Access |
| Appears in Collections: | BRU-OPI - Outras publicações internacionais DF-OPI - Outras publicações internacionais |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| ECBM_01_00002.pdf | Versão Editora | 545,31 kB | Adobe PDF | View/Open |
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