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Author(s): Chavaglia, J. N.
Filipe, J. A.
Ferreira, M. A. M.
Caleiro, A.
Date: 2015
Title: Neuroeconomics: decisions in extreme situations
Volume: 1
Number: 1
Pages: 14 - 21
Keywords: Elections
Context effect
Abstract: The role of the electorate has been confirmed as fundamental to the development of democratic countries. However, governments and large corporations have increasingly intervened in the decision-making capacity of the voters who are now seen as “customers”. This is the starting point for this article that will discuss the power of external influence in the decision-making process of the act the polling day and the importance of the context effect in the decision-making process of individuals.
Peerreviewed: no
Access type: Open Access
Appears in Collections:BRU-OPI - Outras publicações internacionais
DF-OPI - Outras publicações internacionais

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