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http://hdl.handle.net/10071/8507
acessibilidade
Title: Neuroeconomics: decisions in extreme situations
Authors: Chavaglia, J. N.
Filipe, J. A.
Ferreira, M. A. M.
Caleiro, A.
Keywords: Elections
Neuroeconomics
Context effect
Decision-making
Brazil
Issue Date: 2015
Publisher: E-Cronicon
Abstract: The role of the electorate has been confirmed as fundamental to the development of democratic countries. However, governments and large corporations have increasingly intervened in the decision-making capacity of the voters who are now seen as “customers”. This is the starting point for this article that will discuss the power of external influence in the decision-making process of the act the polling day and the importance of the context effect in the decision-making process of individuals.
Peer reviewed: no
URI: http://hdl.handle.net/10071/8507
Ciência-IUL: https://ciencia.iscte-iul.pt/id/ci-pub-21654
Appears in Collections:DF-OPI - Outras publicações internacionais
BRU-OPI - Outras publicações internacionais

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