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http://hdl.handle.net/10071/8389
acessibilidade
Title: Virtual atmosphere: the effect of pleasure, arousal and delight on word-of-mouth
Authors: Loureiro, S. M. C.
Ribeiro, L.
Keywords: Online purchase
Pleasure
Arousal
Delight
Gender
Word-of-mouth
Issue Date: 2014
Publisher: Routledge/Taylor & Francis
Abstract: This study investigates the effect of virtual atmospheric cues on emotions and word-of-mouth and also analyzes the differences between the perceptions of male and female participants relative to the online environment. Questionnaires were given to students in higher education and senior university students. The main findings suggest that pleasure is the most effective emotion to lead to a positive word-of-mouth for both genders. Women are more willing to say positive words to others than men. Women are also more influenced by the delight and pleasure, whereas men are influenced only by pleasure
Peer reviewed: Sim
URI: https://ciencia.iscte-iul.pt/public/pub/id/18781
http://hdl.handle.net/10071/8389
ISSN: 1049-6491
Publisher version: The definitive version is available at: http://dx.doi.org/10.1080/10496491.2014.930283
Appears in Collections:BRU-RI - Artigo em revista científica internacional com arbitragem científica

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