Please use this identifier to cite or link to this item:
http://hdl.handle.net/10071/8155
Author(s): | Brochado, A. Vinhas da Silva, Rui Paulino, C. |
Date: | 2014 |
Title: | The world of great wines: the Douro valley experience |
Volume: | 8 |
Number: | 4 |
Pages: | 1047 - 1054 |
ISSN: | 2319-3948 |
Keywords: | Wine tourism Douro region Survey Wineries Experience |
Abstract: | The aim of this paper is to use an experiential view of wine tourism to develop a battery of items that can potentially capture the overall Douro Valley experience from the tourist’s perspective. The Douro Valley, a UNESCO World Heritage region located in Portugal, was the target of this study. The research took a mixed approach using both qualitative and quantitative designs. Firstly, we combine the literature review on service quality scales with a content analysis of five in-depth interviews with winery managers and a focus group with wine tourists to identify the main dimensions of the overall tourism experience and to develop a battery of items for each dimension. Eight dimensions of the overall wine tourism experience came out, as follows: winery service and staff, winery facilities, winery service, wine product, wine region environment, wine region accessibilities, wine region´s offerings, and the wine region and winery reputation. |
Peerreviewed: | yes |
Access type: | Embargoed Access |
Appears in Collections: | BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica |
Files in This Item:
File | Description | Size | Format | |
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publisher_version_Brochado_IJSMEBE.pdf Restricted Access | 289,53 kB | Adobe PDF | View/Open Request a copy |
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