Utilize este identificador para referenciar este registo: http://hdl.handle.net/10071/8155
Autoria: Brochado, A.
Vinhas da Silva, Rui
Paulino, C.
Data: 2014
Título próprio: The world of great wines: the Douro valley experience
Volume: 8
Número: 4
Paginação: 1047 - 1054
ISSN: 2319-3948
Palavras-chave: Wine tourism
Douro region
Survey
Wineries
Experience
Resumo: The aim of this paper is to use an experiential view of wine tourism to develop a battery of items that can potentially capture the overall Douro Valley experience from the tourist’s perspective. The Douro Valley, a UNESCO World Heritage region located in Portugal, was the target of this study. The research took a mixed approach using both qualitative and quantitative designs. Firstly, we combine the literature review on service quality scales with a content analysis of five in-depth interviews with winery managers and a focus group with wine tourists to identify the main dimensions of the overall tourism experience and to develop a battery of items for each dimension. Eight dimensions of the overall wine tourism experience came out, as follows: winery service and staff, winery facilities, winery service, wine product, wine region environment, wine region accessibilities, wine region´s offerings, and the wine region and winery reputation.
Arbitragem científica: yes
Acesso: Acesso Embargado
Aparece nas coleções:BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica

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