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http://hdl.handle.net/10071/8155
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Title: The world of great wines: the Douro valley experience
Authors: Brochado, A.
Silva, R.
Paulino, C.
Keywords: Wine tourism
Douro region
Survey
Wineries
Experience
Issue Date: 2014
Publisher: World Academy of Science, Engineering and Technology
Abstract: The aim of this paper is to use an experiential view of wine tourism to develop a battery of items that can potentially capture the overall Douro Valley experience from the tourist’s perspective. The Douro Valley, a UNESCO World Heritage region located in Portugal, was the target of this study. The research took a mixed approach using both qualitative and quantitative designs. Firstly, we combine the literature review on service quality scales with a content analysis of five in-depth interviews with winery managers and a focus group with wine tourists to identify the main dimensions of the overall tourism experience and to develop a battery of items for each dimension. Eight dimensions of the overall wine tourism experience came out, as follows: winery service and staff, winery facilities, winery service, wine product, wine region environment, wine region accessibilities, wine region´s offerings, and the wine region and winery reputation.
Peer reviewed: Sim
URI: https://ciencia.iscte-iul.pt/public/pub/id/16608
http://hdl.handle.net/10071/8155
Publisher version: http://www.waset.org/publications/9997990
Appears in Collections:BRU-RI - Artigo em revista científica internacional com arbitragem científica

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