Please use this identifier to cite or link to this item:
http://hdl.handle.net/10071/8066
Author(s): | Loureiro, S. M. C. de Araújo, C. |
Date: | 2014 |
Title: | Luxury values and experience as drivers for consumers to recommend and pay more |
Volume: | 21 |
Number: | 3 |
Pages: | 394-400 |
ISSN: | 0969-6989 |
Keywords: | Individual luxury values Social luxury values Brazilian luxury clothes Past experience Intention to pay more Recommendation luxury brand to others |
Abstract: | The study aims to analyse how individual and social luxury values affect the customers' attitude, behavioural control and subjective norms and how these variables and past experience influence the intentions to recommend and pay more for luxury clothing in the Brazilian market. Respondents were surveyed in the São Paulo area of Brazil through a panel sample and using an online survey during April and May 2012. The findings suggest that individual values influence intentions positively. Social values have a positive influence on subjective norms and a negative influence on behavioural control. Past experience does not influence intentions significantly. Extend the theory of planned behaviour introducing luxury values as external variables and past experience as a direct antecedent of intentions to pay more and to recommend the luxury brand. |
Peerreviewed: | Sim |
Access type: | Embargoed Access |
Appears in Collections: | BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica |
Files in This Item:
File | Description | Size | Format | |
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publisher_version_Loureiro2014JRCS.pdf Restricted Access | 617,55 kB | Adobe PDF | View/Open Request a copy |
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