Please use this identifier to cite or link to this item:
Author(s): Costa, S.
Santos, S. C.
Caetano, A.
Date: 2013
Title: Prototypical dimensions of business opportunity in early stages of the entrepreneurial process
Volume: 13
Number: 3
Pages: 265-278
ISSN: 1984-6657
Keywords: Oportunidade de Negócio
Business opportunities
Abstract: The purpose of this paper is to describe how individuals with no entrepreneurial experience use prototypical dimensions of business opportunities at the first two stages of the entrepreneurial process: recognition and decision to launch a venture. Previous studies have described the business opportunity prototype (Baron & Ensley, 2006); however, they do not describe how it is used and rely on retrospective data and entrepreneurs' prior experience. We intend to overcome these gaps by using two hypothetical scenarios and three conditions, creating a first entrepreneurial experience for individuals, having thus a 2 (scenario A and B) X 3 (condition: "Problem solving", "Cash flow", "Manageable risk") design plan with a total of six groups. Our results allow us to describe how individuals use the prototype in the first two stages of the entrepreneurial process. Specifically, we have a better understanding of the importance of risk, customers, and profit in both stages. Both in the recognition and the decision stages, risk is the most important factor, but profit and customers are considered differently in the two stages. In recognition, profit is more important than customers; however, in the decision stage, customers are a major concern for the participants. These results provide relevant information on the first entrepreneurial experience of individuals, which is crucial given the recognized need to promote entrepreneurial initiatives and behavior.
Peerreviewed: Sim
Access type: Open Access
Appears in Collections:CIS-RI - Artigos em revistas científicas internacionais com arbitragem científica

Files in This Item:
File Description SizeFormat 
publisher_version_Costa Santos Caetano Revista Psicologia 2013.pdf362,55 kBAdobe PDFView/Open

FacebookTwitterDeliciousLinkedInDiggGoogle BookmarksMySpaceOrkut
Formato BibTex mendeley Endnote Logotipo do DeGóis Logotipo do Orcid 

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.