Consumer engagement dynamics through SST and IoT innovations in diverse markets

Utilize este identificador para referenciar este registo: http://hdl.handle.net/10071/34712

Autoria:	Ajayi, S. Loureiro, S. M. C. Langaro, D.
Data:	2024
Título próprio:	Consumer engagement dynamics through SST and IoT innovations in diverse markets
Volume:	35
Título e volume do livro:	AMA conference proceedings: AMA Summer Academic Conference 2024
Paginação:	217 - 234
Título do evento:	Reconnecting with humanity: Marketing's role in promoting responsible technology while serving people
Referência bibliográfica:	Ajayi, S., Loureiro, S.M.C., & Langaro, D.. (2024). Consumer engagement dynamics through SST and IoT innovations in diverse markets. AMA conference proceedings: AMA Summer Academic Conference 2024 (pp. 217-234). American Marketing Association. http://hdl.handle.net/10071/34712
ISBN:	979-8-3313-0266-5
Palavras-chave:	Self service technology Consumer engagement Investment Commitment New technologies
Resumo:	Purpose - This study aims to examine the impact of IoT and self-service technology on consumer engagement by analyzing the mediating role of satisfaction, quality of alternatives, relationship investment, customer emotions on commitment with perspectives from Nigeria and USA.
Arbitragem científica:	yes
Acesso:	Acesso Aberto
Aparece nas coleções:	BRU-CRI - Comunicações a conferências internacionais

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