Utilize este identificador para referenciar este registo:
http://hdl.handle.net/10071/34712Registo completo
| Campo DC | Valor | Idioma |
|---|---|---|
| dc.contributor.author | Ajayi, S. | - |
| dc.contributor.author | Loureiro, S. M. C. | - |
| dc.contributor.author | Langaro, D. | - |
| dc.date.accessioned | 2025-06-25T08:47:42Z | - |
| dc.date.available | 2025-06-25T08:47:42Z | - |
| dc.date.issued | 2024 | - |
| dc.identifier.citation | Ajayi, S., Loureiro, S.M.C., & Langaro, D.. (2024). Consumer engagement dynamics through SST and IoT innovations in diverse markets. AMA conference proceedings: AMA Summer Academic Conference 2024 (pp. 217-234). American Marketing Association. http://hdl.handle.net/10071/34712 | - |
| dc.identifier.isbn | 979-8-3313-0266-5 | - |
| dc.identifier.uri | http://hdl.handle.net/10071/34712 | - |
| dc.description.abstract | Purpose - This study aims to examine the impact of IoT and self-service technology on consumer engagement by analyzing the mediating role of satisfaction, quality of alternatives, relationship investment, customer emotions on commitment with perspectives from Nigeria and USA. | eng |
| dc.language.iso | eng | - |
| dc.publisher | American Marketing Association | - |
| dc.relation.ispartof | AMA conference proceedings: AMA Summer Academic Conference 2024 | - |
| dc.rights | openAccess | - |
| dc.subject | Self service technology | eng |
| dc.subject | Consumer engagement | eng |
| dc.subject | Investment | eng |
| dc.subject | Commitment | eng |
| dc.subject | New technologies | eng |
| dc.title | Consumer engagement dynamics through SST and IoT innovations in diverse markets | eng |
| dc.type | conferenceObject | - |
| dc.event.title | Reconnecting with humanity: Marketing's role in promoting responsible technology while serving people | - |
| dc.event.type | Conferência | pt |
| dc.event.location | Boston | eng |
| dc.event.date | 2024 | - |
| dc.pagination | 217 - 234 | - |
| dc.peerreviewed | yes | - |
| dc.volume | 35 | - |
| dc.date.updated | 2025-06-25T09:46:56Z | - |
| dc.description.version | info:eu-repo/semantics/acceptedVersion | - |
| dc.subject.fos | Domínio/Área Científica::Ciências Sociais::Economia e Gestão | por |
| iscte.subject.ods | Indústria, inovação e infraestruturas | por |
| iscte.subject.ods | Produção e consumo sustentáveis | por |
| iscte.identifier.ciencia | https://ciencia.iscte-iul.pt/id/ci-pub-107451 | - |
| Aparece nas coleções: | BRU-CRI - Comunicações a conferências internacionais | |
Ficheiros deste registo:
| Ficheiro | Tamanho | Formato | |
|---|---|---|---|
| conferenceObject_107451.pdf | 270,06 kB | Adobe PDF | Ver/Abrir |
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