Utilize este identificador para referenciar este registo: http://hdl.handle.net/10071/34342
Autoria: Kaate, I.
Salminen, J.
Jung, S.
Santos, J. M.
Häyhänen, E.
Xuan, T.
Azem, J.
Jansen, B.
Editor: Ludovico Boratto
Panagiotis Germanakos
Cristina Gena
Elvira Popescus
Mirko Marras
Data: 2024
Título próprio: Modeling the new modalities of personas: How do users’ attributes influence their perceptions and use of interactive personas?
Título e volume do livro: UMAP 2024 - Adjunct Proceedings of the 32nd ACM Conference on User Modeling, Adaptation and Personalization
Paginação: 164 - 169
Título do evento: 32nd ACM Conference on User Modeling, Adaptation and Personalization, UMAP 2024
Referência bibliográfica: Kaate, I., Salminen, J., Jung, S., Santos, J. M., Häyhänen, E., Xuan, T., Azem, J., & Jansen, B. (2024). Modeling the new modalities of personas: How do users’ attributes influence their perceptions and use of interactive personas?. In L. Boato, P. Germanakos, C. Gena, E. Popescus, & M. Marras (Eds.), UMAP 2024 - Adjunct Proceedings of the 32nd ACM Conference on User Modeling, Adaptation and Personalization (pp. 164-169). Association for Computing Machinery. https://doi.org/10.1145/3631700.3664882
ISBN: 979-8-4007-0466-6
DOI (Digital Object Identifier): 10.1145/3631700.3664882
Palavras-chave: Personas
User-centered design
Interactive systems
User attributes
Resumo: We investigate the impact of user demographics (age, gender) and experience (with personas and chatbots) on users' perceptions of interactive personas. A within-subjects study was conducted with 54 participants, mostly engineers and computer scientists. Each participant used interactive personas with two interfaces: a web-based profile persona and a chat persona. The findings from regression analysis indicate that users' age and gender (as well as persona's gender) affect multiple perceptions of personas. In addition, the interface modality (profile vs. chat) has a significant impact. Findings highlight the need for designing interactive personas that appeal to diverse user bases to increase the general accessibility of interactive personas. They also support the notion that the persona interface itself regulates user perceptions even when the persona's information remains the same.
Arbitragem científica: no
Acesso: Acesso Aberto
Aparece nas coleções:CIES-CRI - Comunicações a conferências internacionais

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