Please use this identifier to cite or link to this item:
http://hdl.handle.net/10071/34316
Author(s): | Calestru, S. Rodrigues, H. Junça Silva, A. |
Date: | 2025 |
Title: | A little lipstick never hurts: How luxury cosmetics influence self-esteem in older adults |
Journal title: | Journal of Macromarketing |
Volume: | N/A |
Reference: | Calestru, S., Rodrigues, H., & Junça Silva, A. (2025). A little lipstick never hurts: How luxury cosmetics influence self-esteem in older adults. Journal of Macromarketing. https://doi.org/10.1177/02761467251338248 |
ISSN: | 0276-1467 |
DOI (Digital Object Identifier): | 10.1177/02761467251338248 |
Keywords: | Luxury cosmetics Self-esteem Older adults Subjective well-being Quality of life |
Abstract: | Luxury cosmetics consumption has grown significantly, alongside an increasing older population, highlighting the need to explore well-being in older age. This study investigates the impact of luxury cosmetics use on self-esteem, subjective well-being and quality of life among older people and identifies distinct usage profiles. A total of 312 older people (M = 67.9 ± 6.5 years) participated in this study. Linear regression analysis revealed a low but statistically significant influence of luxury cosmetics use on the three variables. Cluster analysis identified: (1) Lifelong Luxury Enthusiasts, with high levels of luxury cosmetics usage, self-esteem, subjective well-being, and quality of life; (2) Aging Pragmatists, with low levels in all variables; and (3) Older Balanced Indulgers, with low luxury cosmetics engagement but moderate levels of self-esteem, subjective well-being, and quality of life. Future research should explore longitudinal changes in luxury consumption and assess the effects of different engagement levels with luxury products on aging. |
Peerreviewed: | yes |
Access type: | Open Access |
Appears in Collections: | BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica |
Files in This Item:
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article_111060.pdf | 631,93 kB | Adobe PDF | View/Open |
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