Utilize este identificador para referenciar este registo: http://hdl.handle.net/10071/34316
Autoria: Calestru, S.
Rodrigues, H.
Junça Silva, A.
Data: 2025
Título próprio: A little lipstick never hurts: How luxury cosmetics influence self-esteem in older adults
Título da revista: Journal of Macromarketing
Volume: N/A
Referência bibliográfica: Calestru, S., Rodrigues, H., & Junça Silva, A. (2025). A little lipstick never hurts: How luxury cosmetics influence self-esteem in older adults. Journal of Macromarketing. https://doi.org/10.1177/02761467251338248
ISSN: 0276-1467
DOI (Digital Object Identifier): 10.1177/02761467251338248
Palavras-chave: Luxury cosmetics
Self-esteem
Older adults
Subjective well-being
Quality of life
Resumo: Luxury cosmetics consumption has grown significantly, alongside an increasing older population, highlighting the need to explore well-being in older age. This study investigates the impact of luxury cosmetics use on self-esteem, subjective well-being and quality of life among older people and identifies distinct usage profiles. A total of 312 older people (M = 67.9 ± 6.5 years) participated in this study. Linear regression analysis revealed a low but statistically significant influence of luxury cosmetics use on the three variables. Cluster analysis identified: (1) Lifelong Luxury Enthusiasts, with high levels of luxury cosmetics usage, self-esteem, subjective well-being, and quality of life; (2) Aging Pragmatists, with low levels in all variables; and (3) Older Balanced Indulgers, with low luxury cosmetics engagement but moderate levels of self-esteem, subjective well-being, and quality of life. Future research should explore longitudinal changes in luxury consumption and assess the effects of different engagement levels with luxury products on aging.
Arbitragem científica: yes
Acesso: Acesso Aberto
Aparece nas coleções:BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica

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