Please use this identifier to cite or link to this item:
http://hdl.handle.net/10071/34296| Author(s): | Bilro, R. G. Loureiro, S. M. C. Matias, M. |
| Editor: | Roland T. Rust |
| Date: | 2024 |
| Title: | Analysing AI-generated luxury fashion: The perceived value and customer’s purchase intention |
| Book title/volume: | 2024 Global Fashion Management Conference at Milan |
| Pages: | 397 - 401 |
| Event title: | Marketing & Management in the Age of the Digital Fashion Transformation |
| Reference: | Bilro, R. G., Loureiro, S. M. C., & Matias, M. (2024). Analysing AI-generated luxury fashion: The perceived value and customer’s purchase intention. In R. T. Rust (Eds.), 2024 Global Fashion Management Conference at Milan (pp. 397-401). Global Alliance of Marketing & Management Associations. https://doi.org/10.15444/GFMC2024.04.02 |
| ISSN: | 2288-825X |
| DOI (Digital Object Identifier): | 10.15444/GFMC2024.04.02 |
| Keywords: | AI-generated luxury fashion Perceived value Purchase intention Perceived quality Brand image |
| Abstract: | AI-generated luxury apparel poses a significant challenge to the traditional conventions of creativity and design. This research offers a distinctive opportunity to investigate the intersection of human and artificial intelligence creative processes while evaluating consumer perceptions and valuing these transformative innovations. In a period characterised by heightened apprehensions over generative AI, the investigation of consumer perceived value and willingness to purchase AI-generated luxury apparel holds significant relevance. |
| Peerreviewed: | yes |
| Access type: | Open Access |
| Appears in Collections: | BRU-CRI - Comunicações a conferências internacionais |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| conferenceObject_104715.pdf | 252,83 kB | Adobe PDF | View/Open |
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