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http://hdl.handle.net/10071/30861| Author(s): | Loureiro, S. M. C. Bilro, R. G. Japutra, A. Molinillo, S. |
| Editor: | Carlos Flavián |
| Date: | 2020 |
| Title: | Relationships between tourists and intelligent virtual assistants: Promoting the love ties |
| Book title/volume: | AIRSI2020 Conference Proceedings |
| Pages: | 62 - 65 |
| Event title: | 2nd Artificial Intelligence & Robotics in Service Interactions: Trends, Benefits, and Challenges |
| Reference: | Molinillo, S., Loureiro, S. M. C., Bilro, R. G., & Japutra, A. (2020). Relationships between tourists and intelligent virtual assistants: Promoting the love ties. Em C. Flavián (Eds.). AIRSI2020 Conference Proceedings (pp. 62-65). Zaragoza University. http://hdl.handle.net/10071/30861 |
| ISSN: | 0000-0000 |
| Keywords: | Intelligent virtual assistant Turismo -- Tourism Attachment Perceived value Amor -- Love Fidelidade à Marca -- Brand loyalty |
| Abstract: | The present working paper intends to explore how tourists and intelligent virtual assistants may relate to each other in order to create love ties. The following research objectives will be pursued: (i) exploring attachment and perceived value as antecedents of love toward the intelligent virtual assistants, (ii) understanding loyalty intentions as outcomes of love toward the intelligent virtual assistants. |
| Peerreviewed: | yes |
| Access type: | Open Access |
| Appears in Collections: | BRU-CRI - Comunicações a conferências internacionais |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| conferenceObject_74488.pdf | 87,37 kB | Adobe PDF | View/Open |
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