Please use this identifier to cite or link to this item:
http://hdl.handle.net/10071/30716| Author(s): | Ferreira, M. M. Loureiro, S. M. C. Pereira, H. |
| Editor: | M. Claudia tom Dieck Timothy H. Jung Sandra M. C. Loureiro |
| Date: | 2021 |
| Title: | Virtual reality and artificial intelligence: Co-creation process between consumers and firms in an area of smart cities |
| Book title/volume: | Augmented reality and virtual reality: New trends in immersive technology, Conference Proceedings |
| Pages: | 239 - 250 |
| Event title: | 6th International Augmented Reality and Virtual Reality Conference |
| Reference: | Ferreira, M., Loureiro, S. M. C., & Pereira, H. (2021). Virtual reality and artificial intelligence: Co-creation process between consumers and firms in an area of smart cities. EM M. C. Dieck, T. H. Jung, & S. M. C. Loureiro (Eds.). Augmented reality and virtual reality: New trends in immersive technology, Conference Proceedings (pp. 239-250), Springer. https://doi.org/10.1007/978-3-030-68086-2_18 |
| ISBN: | 978-3-030-68085-5 |
| DOI (Digital Object Identifier): | 10.1007/978-3-030-68086-2_18 |
| Keywords: | Realidade virtual -- Virtual reality Inteligência artificial -- Artificial intelligence Customer experience Co-creation Integrated marketing communications |
| Abstract: | The aim of this study is twofold: provide an overview of the virtual reality and artificial intelligence conceptualization and applications and propose a framework of consumer -firm experience process in the context of smart cities. The framework will give a novel perspective on the topic and provide theoretical and contributions. |
| Peerreviewed: | yes |
| Access type: | Open Access |
| Appears in Collections: | BRU-CRI - Comunicações a conferências internacionais |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| conferenceObject_79309.pdf | 325,47 kB | Adobe PDF | View/Open |
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