Utilize este identificador para referenciar este registo: http://hdl.handle.net/10071/30662
Autoria: Roucos, Angelo Brugnini Pereira
Orientação: Pereira, Leandro Luís Ferreira
Data: 12-Dez-2023
Título próprio: Aligning profit and planet: Strategic approaches to corporate sustainability
Referência bibliográfica: Roucos, A. B. P. (2023). Aligning profit and planet: Strategic approaches to corporate sustainability [Dissertação de mestrado, Iscte - Instituto Universitário de Lisboa]. Repositório Iscte. http://hdl.handle.net/10071/30662
Palavras-chave: Environmental performance
Green initiatives
Environmental management
Corporate sustainability
Resumo: In a world increasingly concerned with environmental sustainability, this research paper addresses the growing need for effective green corporate practices. The paper aims to identify and analyze strategies that enable today’s companies to enhance their environmental performance. By carrying out a systematic literature review as well as multiple interviews to companies of variable sizes from different industries, followed by analyzing the data from the interviews to detect patterns and commonalities, this paper investigates the practices that could contribute to environmental sustainability and assess their impact. The findings mainly highlight the importance of organizational commitment, leadership, effective communication systems and harnessing technological advancements as well as employee engagement in driving sustainable initiatives. The paper also identifies challenges in evaluating progress over time and prioritizing sustainability within organizations. Therefore, businesses are provided with valuable observations into corporate sustainability practices, offering relevant for companies looking to balance profits as well as environmental performance and responsibility.
Designação do Departamento: Departamento de Marketing, Operações e Gestão Geral
Designação do grau: Mestrado em Gestão
Arbitragem científica: yes
Acesso: Acesso Restrito
Aparece nas coleções:T&D-DM - Dissertações de mestrado

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