How artificial intelligence tools influence customer experience and avoidance of similarity

Loureiro, S. M. C.; Ferreira, M. M.; Bilro, R. G.; Marques, L.

doi:10.15444/GMC2023.07.07.04

Please use this identifier to cite or link to this item: http://hdl.handle.net/10071/30110

Author(s):	Loureiro, S. M. C. Ferreira, M. M. Bilro, R. G. Marques, L.
Editor:	Rust, R. T., Peres, R., Robinson, L., Nishio, C., and Garrett, T.
Date:	2023
Title:	How artificial intelligence tools influence customer experience and avoidance of similarity
Book title/volume:	2023 Global Marketing Conference at Seoul: Marketing and management transformation in the challenging digital environment
Pages:	646 - 649
Event title:	2023 Global Marketing Conference at Seoul
Reference:	Loureiro, S. M. C., Ferreira, M. M., Bilro, R. G., & Marques, L. (2023). How artificial intelligence tools influence customer experience and avoidance of similarity. In R. T. Rust, R. Peres, L. Robinson, C. Nishio, & T. Garrett (Chairs), 2023 Global Marketing Conference at Seoul: Marketing and management transformation in the challenging digital environment (pp. 646-649). Global Alliance of Marketing and Management Associations. https://doi.org/10.15444/GMC2023.07.07.04
ISSN:	2288-825X
DOI (Digital Object Identifier):	10.15444/GMC2023.07.07.04
Keywords:	AI-enabled tools Customer experience Brand attachment Emotional attachment Avoidance of similarity Independent self-construal
Abstract:	The capability for Artificial Intelligence in the beauty industry is enormous, as customers are demanding increasingly customized offers that only these strategies can offer. However, there is still a scarcity of empirical research on customer experiences enabled by AI, which highlights this research's relevance, which we intend to bridge.
Peerreviewed:	yes
Access type:	Open Access
Appears in Collections:	BRU-CRI - Comunicações a conferências internacionais

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