Please use this identifier to cite or link to this item:
http://hdl.handle.net/10071/29857
Author(s): | Loureiro, S. M. C. Stylos, N. |
Editor: | Tammo Bijmolt Peter Verhoef Jaap Wieringa K. van Ittersum |
Date: | 2017 |
Title: | Employing mindfulness, images and experience evaluation to predict perceived value of travel experience: The role of perceived authenticity |
Book title/volume: | Proceedings of 46th EMAC Annual Conference: Leaving footprints |
Reference: | Loureiro, S. M. C., & Stylos, N. (2017). Employing mindfulness, images and experience evaluation to predict perceived value of travel experience: The role of perceived authenticity. Em T. Bijmolt, K. van Ittersum, P. Verhoef, & J. Wieringa (Eds.). Proceedings of 46th EMAC Annual Conference: Leaving footprints. The European Marketing Academy. |
ISBN: | 978-90-367-9912-6 |
Keywords: | Mindfulness Perceived authenticity Travel experience |
Abstract: | This study aims to explore the influence of mindfulness on perceived value of travel experience (PVTE) via destination image components and evaluation of travel experience. We also examine the potential moderating effect of perceived authenticity on the relationship between experience evaluation and PVTE. Data (n=370) were gathered via a self-administered structured questionnaire from travellers departing from Lisbon International airport. Findings highlight mindfulness as a driver to favourable evaluation of the destination image (particularly affective image). Experience evaluation acts as a mediator between destination image and PVTE. Yet, perceived authenticity does not have a moderating but a control effect on the relationship between experience evaluation and PTVE. A discussion of the theoretical and practical implications is also provided. |
Peerreviewed: | yes |
Access type: | Open Access |
Appears in Collections: | BRU-CRI - Comunicações a conferências internacionais |
Files in This Item:
File | Size | Format | |
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conferenceObject_40863.pdf | 656,8 kB | Adobe PDF | View/Open |
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