Please use this identifier to cite or link to this item:
http://hdl.handle.net/10071/29825
Author(s): | Escadas, M. Jalali, M. Farhangmehr, M. |
Date: | 2020 |
Title: | What goes around comes around: The integrated role of emotions on consumer ethical decision‐making |
Journal title: | Journal of Consumer Behaviour |
Volume: | 19 |
Number: | 5 |
Pages: | 409 - 422 |
Reference: | Escadas, M., Jalali, M., & Farhangmehr, M. (2020). What goes around comes around: The integrated role of emotions on consumer ethical decision‐making. Journal of Consumer Behaviour, 19(5), 409-422. https://dx.doi.org/10.1002/cb.1847 |
ISSN: | 1472-0817 |
DOI (Digital Object Identifier): | 10.1002/cb.1847 |
Keywords: | Consumer ethics Ethical decision making Positive emotions Negative emotions Happiness Future ethical behavioural intentions |
Abstract: | The current study aims to further our understanding of the integrated role of emotions on consumer decision-making involving ethical issues, by considering the influence of both positive and negative emotions on ethical decision-making process. It considers not only the emotions experienced prior to ethical decision-making (pre-decision emotions) but also those resulting from the course of action chosen (post-decision emotions). Scenarios are used, and the results of the structural modelling analyses support the proposed relationships between current emotions, consumers' ethical decision-making, post-decision emotions and future ethical behavioural intentions. The data suggest the possible existence of a “virtuous ethical cycle”, whereby positive emotions lead to more ethical consumer decisions and behaviours; and these in turn lead to more positive (post-decision) emotions, which have a positive and significant effect on future ethical behavioural intentions. In addition, happiness emerges as exerting a pivotal role in predicting consumer ethical decisions. |
Peerreviewed: | yes |
Access type: | Open Access |
Appears in Collections: | BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica |
Files in This Item:
File | Size | Format | |
---|---|---|---|
article_73779.pdf | 808,96 kB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.