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http://hdl.handle.net/10071/29302| Author(s): | Nascimento, J. Afonso, M. R. N. da S. Loureiro, S. M. C. |
| Editor: | Rust, R. T., Peres, R., Robinson, L., Nishio, C., and Garrett, T. |
| Date: | 2023 |
| Title: | The influence of awe and augmented reality (AR) for driving tourists' loyalty towards religious destinations |
| Book title/volume: | 2023 Global Marketing Conference at Seoul Proceedings "Marketing & Management Transformation in the Challenging Digital Environment" |
| Pages: | 640 - 645 |
| Event title: | 2023 Global Marketing Conference at Seoul |
| Reference: | Nascimento, J., Afonso, M. R. N. da S., & Loureiro, S. M. C. (2023). The influence of awe and augmented reality (AR) for driving tourists' loyalty towards religious destinations. In R. T. Rust, R. Peres, L. Robinson, C. Nishio, & T. Garrett (Eds.), 2023 Global Marketing Conference at Seoul Proceedings "Marketing & Management Transformation in the Challenging Digital Environment" (pp. 640-645). Global Alliance of Marketing and Management Associations. https://doi.org/10.15444/GMC2023.07.07.03 |
| DOI (Digital Object Identifier): | 10.15444/GMC2023.07.07.03 |
| Keywords: | Religious tourism Cultural tourism Heritage tourism Augmented reality Awe Authenticity |
| Abstract: | Religious tourism is one of the most important touristic segments globally. Yet, thecognitive and emotional processes shaping destination loyalty in this context, and theimpacts of Augmented Reality (AR) technology were not fully investigated. This studytakes a unique approach to examine how awe influences recommendation and revisitingintentions through the mediation of rational (e.g., authenticity) and affective (e.g.,emotional) mechanisms. Furthermore, our research unveils the role of AR for reinforcing the future intentions of tourists towards a religious site. |
| Peerreviewed: | yes |
| Access type: | Open Access |
| Appears in Collections: | BRU-CRI - Comunicações a conferências internacionais |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| conferenceobject_97371.pdf | 562,75 kB | Adobe PDF | View/Open |
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