Utilize este identificador para referenciar este registo:
http://hdl.handle.net/10071/28224
Autoria: | Fonseca, J. R. S. Cardoso, M. G. M. S. |
Editor: | Bento, C., Cardoso, A., and Dias, G. |
Data: | 2005 |
Título próprio: | Retail clients latent segments |
Volume: | 3808 |
Título e volume do livro: | Progress in Artificial Intelligence. EPIA 2005. Lecture Notes in Computer Science |
Paginação: | 348 - 358 |
Título do evento: | 12th Portuguese Conference on Artificial Intelligence, EPIA 2005 |
Referência bibliográfica: | Fonseca, J. R. S., Cardoso, M. G. M. S. (2005). Retail clients latent segments. In C. Bento, A. Cardoso, & G. Dias (Eds.), Progress in Artificial Intelligence. EPIA 2005. Lecture Notes in Computer Science (vol. 3808, pp. 348-358). Springer. https://doi.org/10.1007/11595014_35 |
ISSN: | 0302-9743 |
ISBN: | 978-3-540-31646-6 |
DOI (Digital Object Identifier): | 10.1007/11595014_35 |
Palavras-chave: | Clustering Finite mixture models Information criteria Marketing research |
Resumo: | Latent Segments Models (LSM) are commonly used as an approach for market segmentation. When using LSM, several criteria are available to determine the number of segments. However, it is not established which criteria are more adequate when dealing with a specific application. Since most market segmentation problems involve the simultaneous use of categorical and continuous base variables, it is particularly useful to select the best criteria when dealing with LSM with mixed type base variables. We first present an empirical test, which provides the ranking of several information criteria for model selection based on ten mixed data sets. As a result, the ICL-BIC, BIC, CAIC and L criteria are selected as the best performing criteria in the estimation of mixed mixture models. We then present an application concerning a retail chain clients' segmentation. The best information criteria yield two segments: Preferential Clients and Occasional Clients. |
Arbitragem científica: | no |
Acesso: | Acesso Aberto |
Aparece nas coleções: | BRU-CRN - Comunicações a conferências nacionais |
Ficheiros deste registo:
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conferenceobject_75043.pdf | 292,84 kB | Adobe PDF | Ver/Abrir |
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