Please use this identifier to cite or link to this item:
http://hdl.handle.net/10071/27674
Author(s): | Rodrigues, M. B. Lopes, F. Loureiro, S. |
Date: | 2022 |
Title: | How VR can boost inspiration and increase donations |
Book title/volume: | Proceedings of the 51st Annual EMAC Conference (EMAC 2022) |
Event title: | 51st Annual EMAC Conference (EMAC 2022) |
Reference: | Rodrigues, M. B., Lopes, F., & Loureiro, S. (2022, may 24-27). How VR can boost inspiration and increase donations [Apresentação de comunicação]. Proceedings of the 51st Annual EMAC Conference (EMAC 2022), Budapest. https://proceedings.emac-online.org/index.cfm?eventid=40&EMAC%202022%20Annual |
ISSN: | 2709-1589 |
Keywords: | Virtual reality Customer inspiration Non-profit organizations |
Abstract: | One of the major challenges that non-profit organizations face is inspiring people to be concerned about issues that seem geographically and emotionally distant. The aim of this study is to explore how Virtual Reality (VR) can boost inspiration and encourage potential donors to contribute to nonprofit fundraisings. To achieve this aim, a three group between-subjects experiment was conducted to examine how varying the degree of immersiveness of a short documentary about a remote health issue influences user reported social and spatial presence, inspiration, and donation intention. Findings reveal that perceived media richness gradually increases the user's spatial presence. Then, the positive effect of social and spatial presence on customer inspiration was tested and successfully verified. Finally, customer inspiration increases donation intention. |
Peerreviewed: | yes |
Access type: | Open Access |
Appears in Collections: | BRU-CRI - Comunicações a conferências internacionais |
Files in This Item:
File | Size | Format | |
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conferenceobject_92354.pdf | 222,04 kB | Adobe PDF | View/Open |
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