Please use this identifier to cite or link to this item:
http://hdl.handle.net/10071/26163
Author(s): | Dias, Á. |
Editor: | Giuseppe Pace Renata Salvarani |
Date: | 2021 |
Title: | Developing underground heritage business models: creative tourism as a strategy for the UBH promotion |
Book title/volume: | Underground built heritage valorisation: A handbook, proceedings of the first Underground4value training school |
Pages: | 159 - 162 |
Reference: | Dias, Á. (2021). Developing underground heritage business models: creative tourism as a strategy for the UBH promotion. Em Giuseppe Pace, Renata Salvarani (Eds.). Underground built heritage valorisation: A handbook, proceedings of the first Underground4value training school (pp. 159-162). CNR Edizioni. 10.48217/mngspc01 |
ISBN: | 978-88-8080-450-5 |
DOI (Digital Object Identifier): | 10.48217/mngspc01 |
Keywords: | Business Models Creative Tourism Património natural -- Natural heritage Turismo cultural -- Cultural tourism Criação de valor -- Value creation |
Abstract: | This article crosses two themes: the development of business models and the creative tourism, with the objective of presenting a framework to increase the competitiveness of an underground heritage site competitiveness. A business model incorporates a plan for the successful operation of a business, detailing the core elements, such as, the value proposition, sources of revenue, target segments, products, and financing. Amit and Zott [1] define business model as the design of transactions conducted by an organization, represented by the content, structure and governance of all the organization activities and processes to create value through the exploration of business opportunities. This model can be combined with the NICE framework, a mnemonic referring to Novelty, Lock-in, Complementarities and Efficiency, considered as the four value-generating dimensions of a business model [2]. |
Peerreviewed: | yes |
Access type: | Open Access |
Appears in Collections: | DMOG-CLI - Capítulos de livros internacionais |
Files in This Item:
File | Size | Format | |
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bookPart_81681.pdf | 1,52 MB | Adobe PDF | View/Open |
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