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Author(s): Almeida, I.
Silva, J.
Leite, M.
Editor: Hendryk Dittfeld, V. Donk
Date: 2014
Title: Shifting to green economy: Hype or hope for entrepreneurs into medicinal and aromatic plants?
Event title: Operations management in an innovation economy
ISSN: 0000-0000
DOI (Digital Object Identifier): 10.13140/2.1.3266.4321
Keywords: Virtual supply chain
Sustainability in green economy
Medicinal and aromatic plants (MAP)
Abstract: This research aimed at finding out if rural development concerning medicinal and aromatic plants (MAP), in Portugal, was sufficiently consolidated to be considered an alternative lifestyle. Secondary data collected from a panel of 12 high-level experts enabled to picture the sector. Operations were the core knowledge area that helped to find out the implementation of the existing social platform into a technological solution to support a virtual collaborative effort among the stakeholders, as the main requirement to consolidate the sector. The required role of State was also defined as holistic, integrative, supportive, despite not-regulative, to implement a broad MAP policy.
Peerreviewed: yes
Access type: Open Access
Appears in Collections:BRU-CRI - Comunicações a conferências internacionais

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