1. Repositório do Iscte – Instituto Universitário de Lisboa

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Results 1-10 of 31 (Search time: 0.022 seconds).
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Issue DateTitleAuthor(s)TypeAccess Type
19-Dec-2019Plano de marketing: Sistematização de um plano de ação como proposta de valor no desenvolvimento da Inapa PackagingAmorim, Cátia Sofia LadeiraMaster ThesisOpen Access
12-Dec-2018Virtual reality and artificial intelligence applied to consumer experience: a scenario-based approachFino, Fábia Patrícia FidalgoMaster ThesisOpen Access
Oct-2015Consumer's behavior facing word-of-mouth and the impact on marketing point of view: exploratory analysisGabeur, HortenseMaster ThesisOpen Access
21-Nov-2017Audio branding empowerment: a dissertation proposal about the interactive process between brands and consumer behaviourCorreia, Francisco Maria de Almeida Tavares PioMaster ThesisOpen Access
27-Nov-2018Bandida do pomar: breaking the status quo through communication strategyMarques, Inês Conde Rodrigues CoutinhoMaster ThesisOpen Access
15-Nov-2017Private label brands vs. national brands: the effect of taste on consumers´ emotions, perceived taste and willingness to buyOmarji, Muhamad Sabbir MussáMaster ThesisOpen Access
27-Nov-2017Insights on the use and consequences of user-generated content in the context of portuguese luxury hotelsCaetano, Ana Rita AmaralMaster ThesisOpen Access
2016O papel dos social media no customer engagement e corporate reputation em empresas do setor do transporte aéreo: Caso TAP e EasyjetSantos, João Carlos PintoMaster ThesisRestricted Access
21-Sep-2017The impact of online negative word-of-mouth on customers in the telecommunication industryCosta, Mariana Pires do RosárioMaster ThesisOpen Access
27-Dec-2021Analyzing customer brand based equity in a lifestyle entrepreneurship contextAbascal Gamarra, GuillermoMaster ThesisOpen Access

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