1. Repositório do Iscte – Instituto Universitário de Lisboa

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Results 1-10 of 42 (Search time: 0.114 seconds).
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Issue DateTitleAuthor(s)TypeAccess Type
23-Nov-2017The factors influencing electronic trust and purchase intentions in online booking websites: A study of the Portuguese consumerCosta, Mariana Falcão Correia Cabral daMaster ThesisOpen Access
3-Dec-2018The role of naming sponsors in summer music festivalsAndrade, Serenela Alves deMaster ThesisOpen Access
23-Oct-2018The Search Engine Marketing strategy (SEM) in e-tourism: A case study of the French OTA (Online Travel Agency) Voyage PrivéEvrard, Laure Marguerite SuzanneMaster ThesisOpen Access
30-Nov-2017Food marketing guerrilla version: pratical case: Tritico, an Italian bakeryCavalli, FedericoMaster ThesisOpen Access
26-Nov-2018Partners in wine: occasion influencers of portuguese millenials' wine purchase behaviourMendes, Sara Vaz de Barros NunesMaster ThesisOpen Access
30-Nov-2017Zara's case study: the strategy of the fast fashion pioneerCosta, Ana Mafalda Ricardo MorgadoMaster ThesisOpen Access
2013Orientações estratégicas para acrescentar valor à oferta dirigida a segmentos premium de clubes de futebol: o red pass do Sport Lisboa e BenficaPereira, Tiago AndréMaster ThesisOpen Access
21-Nov-2017Audio branding empowerment: a dissertation proposal about the interactive process between brands and consumer behaviourCorreia, Francisco Maria de Almeida Tavares PioMaster ThesisOpen Access
15-Dec-2017A análise da influência da publicidade com portadores de deficiência na compraHebler, Laura AndreeaMaster ThesisOpen Access
10-Nov-2017User Generated Content e implicações específicas ao sector do turismoMota, João OliveiraMaster ThesisOpen Access

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