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Issue Date | Title | Author(s) | Type | Access Type |
---|---|---|---|---|
Oct-2015 | Consumer's behavior facing word-of-mouth and the impact on marketing point of view: exploratory analysis | Gabeur, Hortense | Master Thesis | Open Access |
10-Dec-2018 | Experiencing AR in retail: The influence of moment marketing and avatars on consumer behaviour | Amorim, Inês Dias da Silva Pessoa de | Master Thesis | Open Access |
28-Nov-2019 | The impact of influencers in the consumer's purchase intention: The cosmetic industry | Botelho, Márcia Filipa Martins | Master Thesis | Open Access |
10-May-2023 | How social media affects consumer purchasing behaviour | Pulickan, Sagar B. | Master Thesis | Open Access |