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Registos:
Data | Título | Autor(es) | Tipo | Acesso |
---|---|---|---|---|
2014 | How much do you really like it: Social networking sites' effectiveness as a communication channel for brands | Langaro, Daniela | Tese de Doutoramento | Acesso Restrito |
2012 | The building of a service brand: The case of Fusen Noble House, China | Yi, Liu | Tese de Doutoramento | Acesso Aberto |
12-Jan-2024 | From mind to market: Understanding the influence of intelligent virtual assistants on advertising value and acceptance from a neurophysiological perspective | Oliveira, Pedro Miguel Garcia de | Tese de Doutoramento | Acesso Embargado |
19-Out-2023 | Taking advantage of advergames' features for advertising effectiveness: Focus on consumer engagement in mobile era | Zhang Xiucai | Tese de Doutoramento | Acesso Restrito |