1. Repositório do Iscte – Instituto Universitário de Lisboa

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Resultados 1-10 de 16.
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DataTítuloAutor(es)TipoAcesso
18-Jan-2021The impact of influencer marketing on brand equity: the perceptions of generation Y and generation ZGrácio, Júlia Maria SimõesDissertação de MestradoAcesso Aberto
27-Nov-2017Contrast between youtubers and traditional celebrities: impact in brand awareness, purchase intention and brand loyaltyMenezes, Inês FurtadoDissertação de MestradoAcesso Aberto
13-Dez-2018Are digital influencers ruining your business?: the effects of negative word-of-mouth endorsed by digital influencers on purchase intentionPaula, Ana Beatriz FerreiraDissertação de MestradoAcesso Aberto
14-Dez-2021V as an (ad)vantage?: Understanding the impact of FOP V-label in consumers’ attitude towards vegetarian products: Antecedents and mediatorsBrites, Constança de Machado Neto e SantosDissertação de MestradoAcesso Aberto
21-Nov-2018The impact of facial expressions in consumer purchase decisionMendes, Gonçalo Ramos Braz MergulhãoDissertação de MestradoAcesso Aberto
2013Fashion and beauty advertising models’ age and its impact on over 50 female consumers’ purchase intentionPinho, Maria Joana Magalhães deDissertação de MestradoAcesso Aberto
11-Dez-2020Is digital influencers’ content more effective than your brands’ in creating online brand related content?: The impact of perceptions regarding digital influencers as source of brand content on consumers’ purchase intention of beauty brandsBranco, Cláudia Alexandra VicenteDissertação de MestradoAcesso Aberto
11-Jan-2022Brand coolness effects on brand love, purchase intention and word of mouth: application to indonesian women modest sportswearDwikinanda, IrfanDissertação de MestradoAcesso Aberto
23-Nov-2020The role of digital influencers on consumers' purchase intention in fashionGomes, Marina Alexandra SilvaDissertação de MestradoAcesso Aberto
25-Jul-2023One sip at a time: The impact on purchase intention of communication tools in wine advertisementsRomariz, Catarina Luana Tabarra IglésiasDissertação de MestradoAcesso Aberto

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