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Issue Date | Title | Author(s) | Type | Access Type |
---|---|---|---|---|
28-Nov-2019 | The impact of influencers in the consumer's purchase intention: The cosmetic industry | Botelho, Márcia Filipa Martins | Master Thesis | Open Access |
7-Dec-2018 | Effect of moment marketing and brand sponsorship in brand equity and customer engagement | Silva, Beatriz Helena Gil Santos da | Master Thesis | Open Access |
2017 | The cross-influence of social networks to leverage luxury fashion brands | Romão, Maria Teresa Guimarães | Master Thesis | Restricted Access |
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