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Registos:
Data | Título | Autor(es) | Tipo | Acesso |
---|---|---|---|---|
19-Out-2023 | Taking advantage of advergames' features for advertising effectiveness: Focus on consumer engagement in mobile era | Zhang Xiucai | Tese de Doutoramento | Acesso Restrito |
16-Out-2023 | The influence of brand stories on consumers’ brand attitudes under the internet background | Wang Hanwu | Tese de Doutoramento | Acesso Aberto |
19-Out-2023 | The price of entrepreneurial satisfaction for Chinese women entrepreneurs: Work and family stress, emotional exhaustion and coping strategies | Pan Xingzhi | Tese de Doutoramento | Acesso Aberto |
17-Out-2023 | An extended TPB model of consumers' green furniture purchase intention and purchase behavior: The roles of green perceived value, income, environmental awareness, and willingness to pay | Lu Yun | Tese de Doutoramento | Acesso Restrito |
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