Please use this identifier to cite or link to this item:
http://hdl.handle.net/10071/25277| Author(s): | Loureiro, S. Costa, I. Panchapakesan, P. |
| Editor: | Christos Sarmaniotis, Gillian Wright |
| Date: | 2016 |
| Title: | It is all about exhibitionism!: The fashion passionate desire of e-buyers |
| Event title: | 4th International Conference on Contemporary Marketing Issues |
| ISBN: | 978-960-287-153-9 |
| Keywords: | Social influence Exhibitionist Passionate desire Word-of-mouth Fashion |
| Abstract: | The aim of this study is to explore the effect of social context on passion for fashion and the exhibitionist tendency. The study was conducted in two phases, the first one being exploratory (n=109), followed by a quantitative phase (n=425). The findings reveal that the social influence is very important in enhancing the desire to use fashion products. Further, the exhibitionist tendency acts as a mediator between passionate desire for fashion products and word-of-mouth. |
| Peerreviewed: | yes |
| Access type: | Open Access |
| Appears in Collections: | BRU-CRI - Comunicações a conferências internacionais |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| conferenceobject_31400.pdf | Versão Aceite | 511,07 kB | Adobe PDF | View/Open |
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