Utilize este identificador para referenciar este registo: http://hdl.handle.net/10071/24585
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dc.contributor.authorSalminen, J.-
dc.contributor.authorJung, S. - G.-
dc.contributor.authorSantos, J. M.-
dc.contributor.authorJansen, B. J.-
dc.date.accessioned2022-02-18T15:53:23Z-
dc.date.available2022-02-18T15:53:23Z-
dc.date.issued2021-
dc.identifier.issn1944-3900-
dc.identifier.urihttp://hdl.handle.net/10071/24585-
dc.description.abstractWhen algorithms create personas from social media data, the personas can become noxious via automatically including toxic comments. To investigate how users perceive such personas, we conducted a 2 × 2 user experiment with 496 participants that showed participants toxic and non-toxic versions of data-driven personas. We found that participants gave higher credibility, likability, empathy, similarity, and willingness-to-use scores to non-toxic personas. Also, gender affected toxicity perceptions in that female toxic data-driven personas scored lower in likability, empathy, and similarity than their male counterparts. Female participants gave higher perceptions scores to non-toxic personas and lower scores to toxic personas than male participants. We discuss implications from our research for designing data-driven personas.eng
dc.language.isoeng-
dc.publisherAssociation for Information Systems-
dc.relationUIDB/03126/2020-
dc.rightsopenAccess-
dc.subjectPersonaseng
dc.subjectToxicityeng
dc.subjectSocial mediaeng
dc.subjectUser experimenteng
dc.titleToxic text in personas: An experiment on user perceptionseng
dc.typearticle-
dc.pagination453 - 478-
dc.peerreviewedyes-
dc.journalAIS Transactions on Human-Computer Interaction-
dc.volume13-
dc.number4-
degois.publication.firstPage453-
degois.publication.lastPage478-
degois.publication.issue4-
degois.publication.titleToxic text in personas: An experiment on user perceptionseng
dc.date.updated2022-02-18T15:52:55Z-
dc.description.versioninfo:eu-repo/semantics/publishedVersion-
dc.identifier.doi10.17705/1thci.00157-
iscte.identifier.cienciahttps://ciencia.iscte-iul.pt/id/ci-pub-85270-
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