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Resultados 1-10 de 21.
Registos:
DataTítuloAutor(es)TipoAcesso
2018The role of need for self-expression and arousal to commit university students for environmental responsibility behavioursLoureiro, S. M. C.; Koo, D.-M.; Breazeale, M.ArtigoAcesso Aberto
2016Pressing the buy button: generation Y's online clothing shopping orientation and its impact on purchaseLoureiro, S. M. C.; Breazeale, M.ArtigoAcesso Embargado
2017Advertising and country-of-origin images as sources of brand equity and the moderating role of brand typicalityLoureiro, S. M. C.; Kaufmann, H. R.ArtigoAcesso Aberto
2019Analysing consumer-brand engagement through appreciative listening on social network platformsPina, L. S.; Loureiro, S. M. C.; Rita, P.; Sarmento, E. M.; Bilro, R. G.; Guerreiro, J.ArtigoAcesso Aberto
2017The effect of corporate brand reputation on brand attachment and brand loyalty: automobile sectorLoureiro, S. M. C.; Sarmento, E. M.; Le Bellego, G.ArtigoAcesso Aberto
2018The role of online brand community engagement on positive or negative self-expression word-of-mouthLoureiro, S. M. C.; Kaufmann, H. R.ArtigoAcesso Aberto
2017Calibrating 30 years of experimental research: a meta-analysis of the atmospheric effects of music, scent, and colorRoschk, H.; Loureiro, S. M. C.; Breitsohl, J.ArtigoAcesso Aberto
2016Exploring behavioural branding, brand love and co-creationKaufmann, H. R.; Loureiro, S. M. C.; Manarioti, A.ArtigoAcesso Embargado
2015Exploring the attitudes of bottled wine distributors toward wine producers in the Portuguese wine sectorda Cunha, N. P.; Loureiro, S. M. C.; Rego, A.ArtigoAcesso Embargado
2017Wine prestige and experience in enhancing relationship quality and outcomes: wine tourism in DouroLoureiro, S. M. C.; da Cunha, N. P.ArtigoAcesso Aberto