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http://hdl.handle.net/10071/10574
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Title: Exploring the attitudes of bottled wine distributors toward wine producers in the Portuguese wine sector
Authors: da Cunha, N. P.
Loureiro, S. M. C.
Rego, A.
Keywords: Cooperation
Distributors’ attitudes toward producers
Interdependence
Long-term relationship
Wine sector
Issue Date: 2015
Publisher: Routledge/Taylor and Francis
Abstract: The wine sector has unique features that have not been deeply studied. This study aims to explore the attitudes of bottled wine distributors toward wine producers in the Portuguese wine sector. Eleven interviews (about 60 min each) were carried out with all major wine distributor managers. The transcribed interviews were analyzed using qualitative software. Content analysis shows that distributors develop six main attitudes toward producers: (a) Long-term Relationship, (b) Cooperation, (c) Interdependence, (d) Product Quality, (e) Trust, and (f) Brand Image. Findings may help managers of the wine sector and promote favorable relationships with the distributing customers.
Peer reviewed: yes
URI: http://hdl.handle.net/10071/10574
DOI: 10.1080/08974438.2013.805455
ISSN: 0897-4438
Ciência-IUL: https://ciencia.iscte-iul.pt/id/ci-pub-25894
Appears in Collections:BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica

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