Utilize este identificador para referenciar este registo:
http://hdl.handle.net/10071/10574
Autoria: | da Cunha, N. P. Loureiro, S. M. C. Rego, A. |
Data: | 2015 |
Título próprio: | Exploring the attitudes of bottled wine distributors toward wine producers in the Portuguese wine sector |
Volume: | 27 |
Número: | 1 |
Paginação: | 15 - 32 |
ISSN: | 0897-4438 |
DOI (Digital Object Identifier): | 10.1080/08974438.2013.805455 |
Palavras-chave: | Cooperation Distributors’ attitudes toward producers Interdependence Long-term relationship Wine sector |
Resumo: | The wine sector has unique features that have not been deeply studied. This study aims to explore the attitudes of bottled wine distributors toward wine producers in the Portuguese wine sector. Eleven interviews (about 60 min each) were carried out with all major wine distributor managers. The transcribed interviews were analyzed using qualitative software. Content analysis shows that distributors develop six main attitudes toward producers: (a) Long-term Relationship, (b) Cooperation, (c) Interdependence, (d) Product Quality, (e) Trust, and (f) Brand Image. Findings may help managers of the wine sector and promote favorable relationships with the distributing customers. |
Arbitragem científica: | yes |
Acesso: | Acesso Embargado |
Aparece nas coleções: | BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica |
Ficheiros deste registo:
Ficheiro | Descrição | Tamanho | Formato | |
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exploring_atitude_of_bottled_wine_jif_agribusiness_marketing.pdf Restricted Access | Versão Editora | 195,65 kB | Adobe PDF | Ver/Abrir Request a copy |
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