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Issue Date | Title | Author(s) | Type | Access Type |
---|---|---|---|---|
2019 | Analysing consumer-brand engagement through appreciative listening on social network platforms | Pina, L. S.; Loureiro, S. M. C.; Rita, P.; Sarmento, E. M.; Bilro, R. G.; Guerreiro, J. | Article | Open Access |
2019 | Understanding the role of visual attention on wines’ purchase intention: an eye-tracking study | Monteiro, P.; Guerreiro, J.; Loureiro, S. M. C. | Article | Open Access |
2019 | Understanding the use of Virtual Reality in Marketing: a text mining-based review | Loureiro, S. M. C.; Guerreiro, J.; Eloy, S.; Langaro, D.; Panchapakesan, P. | Article | Open Access |