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Issue Date | Title | Author(s) | Type | Access Type |
---|---|---|---|---|
2018 | A decision support system framework to track consumer sentiments in social media | Nave, M.; Rita, P.; Guerreiro, J. | Article | Open Access |
2019 | Users' participation in facebook brand pages and its influence on word-of-mouth: the role of brand knowledge and brand relationship | Langaro, D.; Salgueiro, M. F.; Rita, P.; Del Chiappa, G. | Article | Open Access |
2016 | Predicting social media performance metrics and evaluation of the impact on brand building: a data mining approach | Moro, S.; Rita, P.; Vala, B. | Article | Embargoed Access |
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