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Resultados 11-20 de 98.
Registos:
DataTítuloAutor(es)TipoAcesso
2017The effect of corporate brand reputation on brand attachment and brand loyalty: automobile sectorLoureiro, S. M. C.; Sarmento, E. M.; Le Bellego, G.ArtigoAcesso Aberto
2018The role of online brand community engagement on positive or negative self-expression word-of-mouthLoureiro, S. M. C.; Kaufmann, H. R.ArtigoAcesso Aberto
2021Use numbers not words! Communicating hotels’ cleaning programs for COVID-19 from the brand perspectiveJiménez-Barreto, J.; Loureiro, S. M. C.; Braun, E.; Sthapit, E.; Zenker, S.ArtigoAcesso Aberto
2021The effectiveness of e-word-of-mouth communication about smartphones purchase intention: digital influencerRosário, J. F. do; Loureiro, S. M. C.ArtigoAcesso Aberto
2017Calibrating 30 years of experimental research: a meta-analysis of the atmospheric effects of music, scent, and colorRoschk, H.; Loureiro, S. M. C.; Breitsohl, J.ArtigoAcesso Aberto
2021Challenges of a small insular developing state: Cape VerdeFerreira, E. S.; Loureiro, S. M. C.ArtigoAcesso Aberto
2016Exploring behavioural branding, brand love and co-creationKaufmann, H. R.; Loureiro, S. M. C.; Manarioti, A.ArtigoAcesso Embargado
2015Exploring the attitudes of bottled wine distributors toward wine producers in the Portuguese wine sectorda Cunha, N. P.; Loureiro, S. M. C.; Rego, A.ArtigoAcesso Embargado
2017Wine prestige and experience in enhancing relationship quality and outcomes: wine tourism in DouroLoureiro, S. M. C.; da Cunha, N. P.ArtigoAcesso Aberto
2016Companies-publics relationships on Facebook: Portuguese and Brazilian contextLoureiro, S. M. C.; Gomes, D. G.ArtigoAcesso Embargado