Please use this identifier to cite or link to this item:
http://hdl.handle.net/10071/23293| Author(s): | Loureiro, S. M. C. Ferreira, E. S. |
| Editor: | Fortin, D., and Ozanne, L. K. |
| Date: | 2016 |
| Title: | Engaging tourists with museums in the destination Lisbon |
| Pages: | 1020 - 1029 |
| Event title: | Australian and New Zealand Marketing Academy Conference (ANZMAC) 2016 |
| ISBN: | 978-0-473-37660-4 |
| Keywords: | Engagement Serious leisure Prestige Museum Tourists |
| Abstract: | The aim of this study is to analyze the relationships among the concepts of serious leisure and museum prestige on engagement with museums, pleasant emotions, memory, and word-of-mouth among Lisbon tourists. Findings reveal that reflective motivations are one important driver of engagement. Be engaged with museums lead to create positive emotions and memories, which, in turn, contribute to the willingness to communicate and recommend the Lisbon museums to others. |
| Peerreviewed: | yes |
| Access type: | Open Access |
| Appears in Collections: | BRU-CRI - Comunicações a conferências internacionais |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| conferenceobject_31437.pdf | Versão Editora | 184,45 kB | Adobe PDF | View/Open |
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