Please use this identifier to cite or link to this item:
http://hdl.handle.net/10071/23196
Author(s): | Loureiro, S. M. C. |
Editor: | Vrontis, D., Weber, Y., and Tsoukatos, E. |
Date: | 2016 |
Title: | Attachment in retailing sector: Retailer own-brands or manufacturer brands? |
Pages: | 540 - 557 |
Event title: | 9th Annual Conference of the EuroMed Academy of Business |
ISBN: | 978-9963-711-43-7 |
Keywords: | Credibility Familiarity Image Brand attitude Attachment retailer own-brands Manufacturer brands |
Abstract: | The aims of this study are (i) to explore the effect of brand credibility, familiarity and brand image on brand attachment and brand attitude; and (ii) to test how a grocery product category and the perception of quality of own-label brands versus manufacturer brands moderate the inter-relationship of brand credibility, brand familiarity and brand image on brand attachment and brand attitude. A survey is administered to a quota sample of Portuguese supermarket shoppers via a face-to-face personal interviewing method. Findings reveal that all relationships are significant except brand familiarity on brand attitude. Credibility and familiarity seem to be more important to enhance attachment in the case of the manufacturer brands and image in the case of retailer own-brands. |
Peerreviewed: | yes |
Access type: | Open Access |
Appears in Collections: | BRU-CRI - Comunicações a conferências internacionais |
Files in This Item:
File | Description | Size | Format | |
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conferenceobject_31413.pdf | Versão Editora | 994,52 kB | Adobe PDF | View/Open |
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