Please use this identifier to cite or link to this item:
http://hdl.handle.net/10071/22811
Author(s): | Bicho, M. Nikolaeva, R. Lages, C. Ferreira, F. A. F. |
Editor: | Rossi, P. and Krey, N. |
Date: | 2017 |
Title: | Exploring the success factors of hybrid micro-enterprises |
Pages: | 177 - 188 |
Event title: | AMSWMC 2017 |
ISBN: | 978-3-319-68750-6 |
DOI (Digital Object Identifier): | 10.1007/978-3-319-68750-6_56 |
Keywords: | Hybrid micro-enterprise Success factors Cognitive mapping Multiple criteria decision analysis |
Abstract: | This research explores hybrid micro-entrepreneurs’ founding motivations and the transformation of those motivations into visions of success, by applying multiple criteria decision analysis (MCDA). We find that entrepreneurs of hybrid micro-enterprises are driven mostly by noneconomic goals and that those influence their vision of success. The success framework consists of seven indicators (training, professional development, marketing, management, external factors, infrastructures, and organizational aspects). Human capital is perceived as the most important for success – translating the professional motivations for founding. Reversely, external factors, which are usually considered crucial to attain legitimacy, are perceived the least important factors. Given the findings, are hybrid micro-entrepreneurs ready to succeed? |
Peerreviewed: | yes |
Access type: | Open Access |
Appears in Collections: | BRU-CRI - Comunicações a conferências internacionais |
Files in This Item:
File | Description | Size | Format | |
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conferenceobject_39566.pdf | Versão Editora | 211,21 kB | Adobe PDF | View/Open |
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