Please use this identifier to cite or link to this item:
http://hdl.handle.net/10071/22774| Author(s): | Blanco, T. Loureiro, S. M. C. |
| Date: | 2020 |
| Title: | Cool museum experience in the relationship with visitors |
| Pages: | 979 - 980 |
| Event title: | 2020 Global Marketing Conference at Seoul |
| ISSN: | 1976-8699 |
| DOI (Digital Object Identifier): | 10.15444/GMC2020.07.06.01 |
| Keywords: | Museum experiences Atmospheric cues Museum brand coolness Authentic pride Revisit Recommend |
| Abstract: | Several researchers have studied the impact of atmospheric cues (Loureiro, 2019), of perceived authenticity (Carù et al., 2017; Loureiro, 2019) and of satisfactory museum experiences (Antón et al., 2018) in the willingness of museum visitors to revisit a museum and/or recommend it to others. However, no study has yet assessed the effect of visitors’ perceived museum coolness and the authentic pride they feel after a visit in those revisit and recommendation intentions. |
| Peerreviewed: | yes |
| Access type: | Open Access |
| Appears in Collections: | BRU-CRI - Comunicações a conferências internacionais |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| conferenceobject_77478.pdf | 190,39 kB | Adobe PDF | View/Open |
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