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Issue Date | Title | Author(s) | Type | Access Type |
---|---|---|---|---|
2020 | A cross-cultural case study of consumers' communications about a new technological product | Moro, S.; Pires, G.; Rita, P.; Cortez, P. | Article | Open Access |
2018 | A decision support system framework to track consumer sentiments in social media | Nave, M.; Rita, P.; Guerreiro, J. | Article | Open Access |
2019 | From institutional websites to social media and mobile applications: a usability perspective | Ramos, R.; Rita, P.; Moro, S. | Article | Open Access |
2016 | Predicting social media performance metrics and evaluation of the impact on brand building: a data mining approach | Moro, S.; Rita, P.; Vala, B. | Article | Embargoed Access |
2019 | Leveraging a luxury fashion brand through social media | Romão, M. T.; Moro, S.; Rita, P.; Ramos, P. | Article | Open Access |
2018 | Brand strategies in social media in hospitality and tourism | Moro, S.; Rita, P. | Article | Open Access |
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