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Title: Beyond positive or negative: qualitative sentiment analysis of social media reactions to unexpected stressful events
Authors: Gaspar, R.
Pedro, C.
Panagiotopoulos, P.
Seibt, C.
Keywords: Twitter
Qualitative analysis
Sentiment analysis
Crisis communication
Emergency Management
Issue Date: 2016
Publisher: Pergamon/Elsevier
Abstract: Sentiment analysis techniques are increasingly used to grasp reactions from social media users to unexpected and potentially stressful social events. This paper argues that, alongside assessments of the affective valence of social media content as negative or positive, there is a need for a deeper understanding of the context in which reactions are expressed and the specific functions that users' emotional states may reflect. To demonstrate this, we present a qualitative analysis of affective expressions on Twitter collected in Germany during the 2011 EHEC food contamination incident based on a coding scheme developed from Skinner et al.'s (2003) coping classification framework. Affective expressions of coping were found to be diverse not only in terms of valence but also in the adaptive functions they served: beyond the positive or negative tone, some people perceived the outbreak as a threat while others as a challenge to cope with. We discuss how this qualitative sentiment analysis can allow a better understanding of the way the overall situation is perceived – threat or challenge – and the resources that individuals experience having to cope with emerging demands.
Peer reviewed: yes
DOI: 10.1016/j.chb.2015.11.040
ISSN: 0747-5632
Accession number: WOS:000369204400022
Appears in Collections:CIS-RI - Artigos em revistas científicas internacionais com arbitragem científica

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